Monthly Archives: August 2012

Failures for Bank APPs

Posted on 2012年08月8日 by Mark Y@n

This is insightful article as for bank APPs. Click Here I would like to count into one more: 1.simple is the biggest beauty. Banks should study what the customers are expecting from the APPs. Easy and handy  monney transfer or … Continue reading →

Posted in Computer/Internet/Mobile/Application, Marketing for Banking and Financial Service | Tagged | Leave a comment

Better and integrated consumer experience—google new doodle

Posted on 2012年08月7日 by Mark Y@n

If you enter into Google.com.au today(not 100% sure if it is also so for its .com site), you will come across a new google doodle with Olympic theme, which you possibly won’t be surprised. All in all, it is kind … Continue reading →

Posted in Branding & Marketing, Computer/Internet/Mobile/Application | Leave a comment

Aussies win over Yanks

Posted on 2012年08月6日 by Mark Y@n

Finally find something that Australia kangaroos won over yankees—How deep they have been indulged with brand messages on facebook. This is based on the research by ExactTarget, early this year click here: http://www.bandt.com.au/news/digital/aussies-lead-yanks-in-facebook-brand-interaction There are some interesting info: –“But while … Continue reading →

Posted in Branding & Marketing, Computer/Internet/Mobile/Application | Leave a comment

Leakage #1

Posted on 2012年08月5日 by Mark Y@n

This is rare but truly really happened. Last Friday, as I entered into Westpac Modbuy Branch to kick off my secret project for banking to fill my knowledge gap, I originally only expect to open a new account with Westpac. … Continue reading →

Posted in Branding & Marketing, Marketing for Banking and Financial Service | Tagged | Leave a comment

Facebook new home page advertisement

Posted on 2012年08月4日 by Mark Y@n

Not sure start from when, but just found that the home page (login page) of Facebook embedded with advertisement. I am sure what it means. As for me, I love those days that the landing page used to be clean … Continue reading →

Posted in Branding & Marketing, Computer/Internet/Mobile/Application, Marketing for Banking and Financial Service | Leave a comment

good creative yet not the right environment

Posted on 2012年08月3日 by Mark Y@n

This photo for Canon’s advertisement was taken on the road home where stopped nearby the bus. I should pass by without noticing this if not for the red traffic light. I think this creative is ok, the unique selling point … Continue reading →

Posted in Branding & Marketing | Leave a comment