Category Archives: Branding & Marketing

Bing it on, on what?

Technorati Tags: MS,Microsoft,google,search engineer,campaign,bing it on,internet MS’ recent campaign of “bing it on” bring you back to the 90s of last century when search engineer was really a buzz word for everyone.   As a late comer, and finally realised how … Continue reading

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Better and integrated consumer experience—google new doodle

If you enter into Google.com.au today(not 100% sure if it is also so for its .com site), you will come across a new google doodle with Olympic theme, which you possibly won’t be surprised. All in all, it is kind … Continue reading

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Aussies win over Yanks

Finally find something that Australia kangaroos won over yankees—How deep they have been indulged with brand messages on facebook. This is based on the research by ExactTarget, early this year click here: http://www.bandt.com.au/news/digital/aussies-lead-yanks-in-facebook-brand-interaction There are some interesting info: –“But while … Continue reading

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Leakage #1

This is rare but truly really happened. Last Friday, as I entered into Westpac Modbuy Branch to kick off my secret project for banking to fill my knowledge gap, I originally only expect to open a new account with Westpac. … Continue reading

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Facebook new home page advertisement

Not sure start from when, but just found that the home page (login page) of Facebook embedded with advertisement. I am sure what it means. As for me, I love those days that the landing page used to be clean … Continue reading

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good creative yet not the right environment

This photo for Canon’s advertisement was taken on the road home where stopped nearby the bus. I should pass by without noticing this if not for the red traffic light. I think this creative is ok, the unique selling point … Continue reading

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aggressive

周一时候,午餐时间,踱出公司大楼,准备吃饭的时候,突然发现一件非常令人发指的事情。 这是一件让所有做marketing的人,如果他还愿意捍卫自己品牌的尊严的话,都回感到极度被挑衅,极度被羞辱的事情。 这件令人发指的事情就是,coca居然,竟然,公然地在正对我们楼前面的候车亭灯箱和边上一个建筑的outdoor,发布了他们的平面广告~ 姚明同学极度cool的张开宽广的臂弯,上面大书四个字"我回来了".相信熟悉两乐龙虎争斗史的人都明白,这句话的双重含义。如果我是coca的人的话,我一定会把这句话加上英文注释,^_^ coca的行动非常的快嘛。就在pepsico高调推出红色罐,直接进攻”红色阵营“。想必让coca老大们不爽了很久,呵呵。但是显然coca不能够反向复制,把自己罐子变成蓝色,那个显然不靠谱。 不过coca应该也无所谓,反正,奥运年嘛,大把银子从global要过来,手上拿着,高举高打好了。相信买这个outdoor,也是一个小小信号。相信明年楼上兄弟们要有hard time了。Henry gg,保重了,哈哈。 唉,讲起来也是,这样被偷袭,其实已经不是第一次,其实是可以预感到的。若干月前,王老ji已然同样搞过一次了,呵呵~ 楼上兄弟们不用这么没戒心吧。小心明年regional来人看到,呵呵~

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