Category Archives: Branding & Marketing

Are we celebrating the same CNY?

Now we are into the Chinese New Year season with a lot of celebration, family gathering and entertaining happening almost every minute, even in the far far away island of Australia. 😛 Being a marketer from an Asian background, I … Continue reading

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Bing it on, on what?

Technorati Tags: MS,Microsoft,google,search engineer,campaign,bing it on,internet MS’ recent campaign of “bing it on” bring you back to the 90s of last century when search engineer was really a buzz word for everyone.   As a late comer, and finally realised how … Continue reading

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Better and integrated consumer experience—google new doodle

If you enter into Google.com.au today(not 100% sure if it is also so for its .com site), you will come across a new google doodle with Olympic theme, which you possibly won’t be surprised. All in all, it is kind … Continue reading

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Aussies win over Yanks

Finally find something that Australia kangaroos won over yankees—How deep they have been indulged with brand messages on facebook. This is based on the research by ExactTarget, early this year click here: http://www.bandt.com.au/news/digital/aussies-lead-yanks-in-facebook-brand-interaction There are some interesting info: –“But while … Continue reading

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Leakage #1

This is rare but truly really happened. Last Friday, as I entered into Westpac Modbuy Branch to kick off my secret project for banking to fill my knowledge gap, I originally only expect to open a new account with Westpac. … Continue reading

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Facebook new home page advertisement

Not sure start from when, but just found that the home page (login page) of Facebook embedded with advertisement. I am sure what it means. As for me, I love those days that the landing page used to be clean … Continue reading

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good creative yet not the right environment

This photo for Canon’s advertisement was taken on the road home where stopped nearby the bus. I should pass by without noticing this if not for the red traffic light. I think this creative is ok, the unique selling point … Continue reading

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