Failures for Bank APPs

This is insightful article as for bank APPs.

Click Here

I would like to count into one more:

1.simple is the biggest beauty. Banks should study what the customers are expecting from the APPs. Easy and handy  monney transfer or check out the Ex rate? or find the nearest branch? To focus on the core functionalities and make a smooth consumer experience is the key issue instead of packing everything, every product and every service into one Mobile shell.

If you look into the interface of Westpac APP, you will know what I am talking about.

Kaching is much better, yet still have some space to get improved.


About Mark Y@n

Marketer Mark
This entry was posted in Computer/Internet/Mobile/Application, Marketing for Banking and Financial Service and tagged . Bookmark the permalink.

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