Category Archives: Marketing for Banking and Financial Service

Marketing practice in banking and financial service sector, B2C segment as a focus.

Failures for Bank APPs

This is insightful article as for bank APPs. Click Here I would like to count into one more: 1.simple is the biggest beauty. Banks should study what the customers are expecting from the APPs. Easy and handy  monney transfer or … Continue reading

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Leakage #1

This is rare but truly really happened. Last Friday, as I entered into Westpac Modbuy Branch to kick off my secret project for banking to fill my knowledge gap, I originally only expect to open a new account with Westpac. … Continue reading

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Facebook new home page advertisement

Not sure start from when, but just found that the home page (login page) of Facebook embedded with advertisement. I am sure what it means. As for me, I love those days that the landing page used to be clean … Continue reading

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