good creative yet not the right environment

photo 3

This photo for Canon’s advertisement was taken on the road home where stopped nearby the bus. I should pass by without noticing this if not for the red traffic light.

I think this creative is ok, the unique selling point is ok, anti-fog is of value to consumer and innovative. And overall, the design tells the story and the selling line.

But given a majority of the visual is masked by the fog, as part of the creative and as the key part related to the USP, it has a foreseeable disastrous result for the effectiveness. –Does that clear enough if the bus is driving at 20KM/H? Whose eyesight will be good enough to catch sight of that and get the hint?

At my first glance, I thought it was the dust…

This could be a good print ad, yet not on bus…


About Mark Y@n

Marketer Mark
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